Our Vision is...






We create and communicate with intention. Whether it’s a keynote, a campaign, a Slack message, or a quick conversation, we remember we’re people helping one another uncover meaning through honesty, empathy, attention, connection, and care.
We create and communicate with intention. Whether it’s a keynote, a campaign, a Slack message, or a quick conversation, we remember we’re people helping one another uncover meaning through honesty, empathy, attention, connection, and care.

We prioritize quality over quantity, but still move really fast. By narrowing our efforts to what scales, resonates, and delivers results, we can produce our best and most elevated work.
We prioritize quality over quantity, but still move really fast. By narrowing our efforts to what scales, resonates, and delivers results, we can produce our best and most elevated work.

We take personal accountability seriously.We invest time to understand how our work and responsibilities connect to the rest of the team, to our clients, and to the broader industry. We are all responsible for our collective out-put, starting with our line.
We take personal accountability seriously.We invest time to understand how our work and responsibilities connect to the rest of the team, to our clients, and to the broader industry. We are all responsible for our collective out-put, starting with our line.

We prioritize kindness and cultivation, especially when it’s inconvenient. Care builds the trust we need to be able to; speak directly, assume the best, and ultimately thrive as individuals and as a team.
We prioritize kindness and cultivation, especially when it’s inconvenient. Care builds the trust we need to be able to; speak directly, assume the best, and ultimately thrive as individuals and as a team.









Paul J Daly and Kyle Mountsier have worked together for years advising high-performing dealer groups, publicly traded companies, global tech partners, and even entire countries navigating transformation.
On April 1, 2020 Paul hosted the first Automotive State of the Union live stream on LinkedIn Live as a way to bring the industry together when the pandemic lockdowns began. It was supposed to be singular live stream. It wasn’t.
Later that year he and Kyle met and realized their common beliefs and passion for the industry. Together they put together a small funding round with dealer-only investors, incorporated, and never looked back.